Location: San Francisco, CA
1. What do you currently do now and how did you end up here? Any pit stops along the way and did those pit stops help you get to the career and woman you are now?
I just took a role as the Head of Growth at Yelp Eat24, Yelp's food delivery and takeout business. My prior experience includes acquisition marketing for Gilt Groupe and Travelzoo, retention marketing for Time Inc., product marketing for Facebook and brand marketing for the ad tech startup Boostable. Along the way, I got my MBA at Northwestern University's Kellogg School of Management.
I don't think I would characterize any experience as a "pit stop" because I believe that every experience shapes us into who we are as people.
2. What are your current gaps, barriers, facilitators, or motivators? Any of those in particular that helped you along the way?
My biggest motivator is my drive to constantly grow. While I have stuck to marketing for nearly my entire career, I have been able to stretch in different marketing functions (product, acquisition, branding, and more) and different industries (ad tech, fashion, publishing, travel, foodservice). If I had stuck to the same marketing function and same industry my entire career, I could be in a more senior position that requires more depth of experience. Alternatively, I also may have hit a ceiling in my career for not having enough breadth of experience. What I'm certain of though is that I have not been bored for one moment of this journey.
3. What is your ideal state / dream state of being as a woman in your career and a woman in this world? How will you get there?
I wish I knew the answer to that. If I did, I'd like to think I would already be in that state!
4. What common misconceptions do you find about your field, your life, about women in general?
There is a fine line between being ambitious as a woman and being seen as a "gunner" or "a bitch." It's a cruel, but persistent sexism. When I was in business school, people called me a "gunner" (and not in a flattering way) because I openly strove for a successful career. I was there for a reason, and I wasn't going to pretend that I wasn't trying when I was. At the same time, I am just as guilty of subconsciously perpetuating these types of stereotypes, and I try to actively watch out for that as much as possible.
5. Any advice or tips & tricks you want to give to a younger you? Whether it be how to apt hunt on craigslist to getting your shoes cobbled to getting a work mentor etc
Take time to listen and understand both yourself and others. Having a heightened sense of awareness about what you want and what others want goes a long way to being the person you want to be.
BONUS QUESTION: What should lead your life: passion or pragmatism? (general thoughts, could be a convergence, could be one or the other!)
Both. When you wake up in the morning, you want to be excited, not dreading, the day ahead of you! But you still need to have some measure of skill or talent at what you're doing.